An identity mark is so much more than a logo.

An identity mark is the visual summation of a Brand and I approach identity design with reverence and tenacity. When well-crafted, and partnered with solid management, an Identity Mark will serve its Brand powerfully.

Here I’ve posted some of my favorite identity marks. Some I love because of the visual solution such as the Pilates Place flower symbol which is built using multiple figures in a Joseph Pilates classic pose. Other marks just make me happy, like Rico & Red’s Heavenly Hens—an all kid-run egg business. Check out the egg shapes built within the custom type. It’s playful, happy and eggcellent fun. I love it so much!

 

business card beauty shot

Turn-Key Projects

 Check out an entire design system.

Stationery Design

 Business cards and stationery are powerful business tools.